BUSINESS
Jawa-Yezdi Launches ‘Keep Riding’ Campaign, Offers Free Fuel and More
In a bid to promote winter riding, Jawa-Yezdi Motorcycles has rolled out a new campaign named ‘Keep Riding.’ As part of this initiative, the motorcycle manufacturer is providing free fuel to new customers for the first month, encouraging them to explore more of the nation during the winter season.
The offer is exclusive to the purchase of a brand-new Yezdi Roadster or Jawa 42 and is valid until December 31, 2023.
For customers booking and taking delivery of specific Yezdi Roadster and Jawa 42 variants by the end of the month, the company is offering a complimentary fuel deal. As part of the ‘Keep Riding’ campaign, additional benefits worth up to Rs 30,000 are also being provided.
These extra benefits include a free extended warranty of four years or 50,000 km, a Rs 10,000 exchange bonus, and a 50 percent discount on specific riding gear and touring accessories.
Jawa-Yezdi has partnered with Infrastructure Development Finance Company (IDFC) Bank to introduce special low-interest plans starting from Rs 1,888. These exclusive deals and benefits are only available at the brand’s dealerships across the country.
As the year comes to an end, this new initiative offers an excellent opportunity to clear year-end stocks. Buyers looking to purchase a Jawa or Yezdi motorcycle and wanting to expedite their purchases to take advantage of the best deals will be enticed by these offers.
Customers are advised to explore the deals on other motorcycles in the brand at their preferred or nearest dealerships. Jawa offers models like 42, 42 Bobber, Perak, and Roadster, while Yezdi includes the Roadster, Scrambler, and Adventure in its lineup. The Yezdi Roadster is priced at Rs 2.09 lakh, and the Jawa 42 costs Rs 1.98 lakh, ex-showroom.
Additionally, Jawa-Yezdi Motorcycles is organizing ‘Mega Service Camps’ in several cities, offering comprehensive motorcycle health check-ups, extended warranty offers, and exchange/buyback evaluations. Special benefits will be provided to owners of 2019 and 2020 model years during the camp, along with a range of services from the manufacturer, including potential eligibility for a free extended warranty based on the motorcycles’ health checkup.